Cookies Policy
Last updated: 8 October 2026
Contents
Table of contents
1. About this policy
Hey there – This policy explains how Forward Law Ltd uses cookies and similar technologies on our website, their purposes and the choices available to you.
Forward Law Ltd is registered in England and Wales under company number 11762474, with its registered office at 15 Ann Beaumont Way, Hadleigh, Ipswich, Suffolk, IP7 6SA. References in this policy to Forward Law, we, us and our mean Forward Law Ltd.
Some of these technologies do involve the processing of personal information, including online identifiers. Our Privacy Policy explains how we handle personal information and your rights in relation to it. This policy should be read alongside our Privacy Policy.
2. What are cookies and similar technologies?
Cookies – those small files stored on your computer, phone or other device when you visit a website.
Similar technologies include local storage, which allows websites to retain information in your browser, and pixels and tags, which are small pieces of code used to record activities such as viewing a webpage or opening an email.
For simplicity, we refer to these technologies collectively as cookies throughout this policy, unless otherwise stated.
3. How we use cookies
So how do we use those cookies? Well, we use cookies for the purposes outlined below.
Strictly necessary cookies
These cookies are actually essential for the operation and security of our website and for remembering your cookie preferences. They do not require your consent and cannot be disabled through our cookie controls.
They include:
- A cookie which records your preferences in our cookie banner.
- A short-lived security cookie which Cloudflare may use to distinguish genuine visitors from automated traffic.
- WordPress cookies used by people who log in to manage the website or leave comments. These are not set for ordinary visitors.
Our enquiry forms are protected against spam by Google reCAPTCHA v3, which uses a cookie called _GRECAPTCHA solely for security purposes.
Analytics cookies
Analytics help us understand how people use our website – We use Google Analytics 4 to collect statistics about how visitors use our website.
Section 5 explains the information collected, why we do not require prior consent for these cookies and how you can object to their use.
We also use Google Tag Manager to manage website tags. Google Tag Manager does not itself set cookies.
Functional cookies and embedded content
No, no, no… We do not use cookies to personalise our website or remember preferences other than your cookie choices.
Some pages may contain videos hosted by YouTube. We use YouTube’s privacy-enhanced embedding mode, and videos do not load until you choose to play them. YouTube therefore does not set cookies or similar technologies on your device before you play a video.
If you play a video, YouTube (which is part of Google) may set cookies, use local storage and collect information about your viewing activity for its own purposes, including analytics and advertising.
Advertising and marketing cookies
We do not currently use advertising cookies, but that is likely to change in the future if we run Google or LinkedIn advertising.
We intend to introduce Google Ads conversion tracking, the LinkedIn Insight Tag and the Meta Pixel. These technologies will help us understand whether our advertising generates website visits and enquiries, measure advertising performance and, where enabled, show relevant advertising to people who have previously visited our website.
These technologies will only be activated where you have accepted advertising and marketing cookies through our cookie banner. If you do not consent, they will not be loaded.
Our email newsletters (which we should send more frequently than we do!) may also contain technologies which record whether an email has been opened or a link selected. We use these only where permitted by law.
4. Cookies used on our website
The table below identifies the cookies currently used on our website, together with those which may be introduced as described above.
First-party cookies are set on our own domain, including where the underlying technology is provided by a third party such as Google. Third-party cookies are set on another organisation’s domain.
The durations shown are based on the providers’ standard settings and may change.
| Cookie | Provider | Purpose | Type | Duration | Category |
|---|---|---|---|---|---|
| cookies_accepted (consent preference) | Forward Law, through our cookie banner | Records your cookie preferences so that you do not need to make the same choices each time you visit | First-party | 6 to 12 months | Strictly necessary |
| __cf_bm | Cloudflare | Distinguishes genuine visitors from automated traffic and protects website security | First-party | 30 minutes | Strictly necessary |
| wordpress_*, wp-settings-* | WordPress | Used when someone logs in to manage the website or leaves a comment, to maintain their session and remember settings | First-party | Session or up to 14 days; settings cookies up to 1 year | Strictly necessary |
| _GRECAPTCHA | Google reCAPTCHA | Protects enquiry forms against automated submissions | Third-party | 6 months | Strictly necessary |
| _ga | Google Analytics 4 | Distinguishes browsers so that website visits can be counted | First-party | 2 years | Analytics |
| _ga_MCXNNPYGEY | Google Analytics 4 | Records visits and associates page views within the same visit | First-party | 2 years | Analytics |
| VISITOR_INFO1_LIVE, YSC, CONSENT | YouTube (Google) | Set only when you play an embedded video. Used to operate the video player, measure viewing activity, remember YouTube’s consent settings and support its analytics and advertising | Third-party | Approximately 6 months; session; up to 2 years | Embedded content |
| _gcl_au | Google Ads (planned) | Measures whether visits generated by our advertising result in enquiries | First-party | 90 days | Advertising and marketing |
| li_sugr, bcookie, lidc, UserMatchHistory | LinkedIn Insight Tag (planned) | Identifies browsers to measure advertising performance and create advertising audiences | Third-party | 90 days; 1 year; 24 hours; 30 days | Advertising and marketing |
| _fbp | Meta Pixel (planned) | Identifies browsers to measure advertising performance and create advertising audiences | First-party | 90 days | Advertising and marketing |
5. Analytics and the statistical purposes exception
As we said, we do like to understand how people actually use our website. Therefore, we use Google Analytics 4 to understand how visitors use our website and identify areas for improvement.
The information collected includes:
- The number of visits to our website.
- Which pages are viewed and how visitors navigate between them.
- The types of devices and browsers used.
- Visitors’ general geographic location.
- How visitors find and access our website.
We use this information in aggregate to assess website performance, improve its content and make the website more useful to visitors.
We do not use Google Analytics to identify individual visitors, create personal profiles or make decisions about them. Google Analytics does not store visitors’ IP addresses.
We have not enabled Google’s advertising features, do not link our analytics data to advertising accounts and do not combine it with information from other sources.
Google provides this service as our data processor, handling the information on our behalf for the purpose of producing website statistics.
Why we do not require prior consent
It’s very limited – The Privacy and Electronic Communications Regulations 2003 (PECR), as amended by the Data (Use and Access) Act 2025, permit certain analytics cookies to be used without prior consent.
This statistical purposes exception applies where cookies are used solely to collect information about how a website is used with a view to improving it, provided visitors receive clear information and have access to a simple, free means of objecting.
We rely on this exception for the two Google Analytics cookies identified in section 4.
Your right to object
Yes, you have a right to object, you can object to our use of analytics cookies at any time by:
- Using our cookie controls: Select the Cookie settings link in the footer of any page and switch off analytics. This will stop us using analytics cookies on your device.
- Using Google’s opt-out tool: Install the Google Analytics opt-out browser add-on, which prevents Google Analytics from collecting information about your visits to websites.
- Changing your browser settings: Block cookies through your browser, as explained in section 7.
If we introduce analytics activities which fall outside the statistical purposes exception, we will obtain your consent before using the relevant technologies.
6. Consent for other cookies
Most definitely, we will not activate advertising or marketing technologies unless you have consented through our cookie banner. No one likes to be spammed and as lawyers we certainly won’t spam our visitors or our clients.
The banner allows you to accept or reject these technologies, and rejecting them is as straightforward as accepting them.
Embedded YouTube videos do not load until you choose to play them. We explain this alongside the relevant videos. Any other embedded content requiring consent will not load unless you have provided it.
You can withdraw or change your consent at any time using the Cookie settings link in the footer of our website.
Withdrawing consent prevents the relevant technologies from being used in future. It does not automatically delete cookies already stored on your device, which can be removed through your browser settings.
7. Managing your cookies
Pay attention – You can manage cookies through our website controls or your browser settings.
Website cookie controls
You can review and change your preferences at any time using the Cookie settings link in the footer of any page.
Browser settings
Most browsers allow you to view, block and delete cookies. Guidance is available from the main browser providers:
If you block all cookies, including strictly necessary cookies, some parts of our website may not function properly. We may also be unable to remember your cookie preferences, meaning you could be asked to make them again.
Blocking analytics or advertising cookies will not affect your ability to use our website.
8. Third-party cookies and external links
Some cookies are set by third-party providers, who process the information collected in accordance with their own privacy policies. We do not control how these organisations use their cookies.
Further information is available from the relevant providers:
- Google, including Google Analytics and reCAPTCHA: Privacy Policy and How Google uses information from sites and apps that use its services.
- YouTube: How YouTube protects user data.
- Meta: Privacy Policy.
- LinkedIn: Privacy Policy and Cookie Policy.
Our website may also contain links to websites operated by other organisations. Those websites have their own cookie practices and policies, for which we are not responsible.
9. Changes to this policy
Keep an eye on this policy if privacy is a concern to you – We may update this policy from time to time, including where we introduce new cookies, change the technologies we use or appoint different service providers.
The current version will be published on our website, with the date of the latest update shown at the beginning of the policy.
10. Contact us
We are here to answer any questions that you may have – If you have any questions about this policy or our use of cookies, please contact us:
Forward Law Ltd
50 Liverpool Street
London
EC2M 7PY
Telephone: 0207 458 4790
Email: stephenavila@forwardlaw.co.uk
Registered office: 15 Ann Beaumont Way, Hadleigh, Ipswich, Suffolk, IP7 6SA
Company number: 11762474